Retired Los Angeles Rams star running back Eric Dickerson has had repeated requests for the NFC West team to change their logo have the revealed new rebranding has gone awry.

Dickerson, 59, a Hall of Fame rusher and former Offensive Player of the Year with the Rams, has plastered his social media in the past several weeks first laughing at the redesign of the Rams logo and then more urgently and seriously pleading with the organization to change the decision for the facelift. On Monday, Dickerson tweeted that he spoke to the L.A. franchise, but no change is coming.

“I spoke with the Rams front office on behalf of our great fans and former players. Unfortunately, the front office is set on their new logos,” Dickerson wrote, via Rams Wire. “I made our feelings crystal clear… why change the best logo in the NFL?”

“Thank you for making your voices heard and sticking together. Together we can make a differnece. Extremely proud to be your voice.”

Dickerson, taking over the mouthpiece of fans by calling himself the “Rambassador,” played for the Rams during their first stint in Los Angeles for the first four-plus seasons of his storied NFL career. L.A. drafted him second overall in 1983 out of SMU, and he later became a six-time Pro Bowl running back, leading the NFL in rushing yards four different times.