Warriors star Klay Thompson’s shoe deal with Anta isn’t in jeopardy over China controversy
It appears that Golden State Warriors star Klay Thompson will not be a casualty of the ongoing feud between China and the NBA. According to Marcus Thompson II of The Athletic, the Dubs sharpshooter’s deal with Chinese sportswear brand Anta will not be affected by what has become an all out offensive by the Chinese.
I’m told Thompson’s deal is not in jeopardy. Thompson is the face of the brand. In 2016, he re-upped with the Chinese shoe company for a 10-year deal worth up to $80 million. His shoe sales have grown exponentially since he first signed with Anta in 2014. Thompson and his shoe company are expecting big things out of their relationship.
The good news for Thompson here is that his deal with Anta has blossomed into a highly profitable partnership between both parties. Through his outstanding play for the Warriors, the 29-year-old’s stock has seen a significant rise over the past five years. Surely, this was one of the most important factors in Anta’s decision to keep their goldmine of a deal in place. The fact that Thompson is expected to miss a significant part of the upcoming season due to injury also does not appear to bother the Chinese brand.
The write-up also provided some mind-boggling numbers pertaining to the amount of sales Thompson has been able and continues to generate for Anta.
His first signature shoe sold 100,000 pairs. But that was before the All-Star appearances. That was before the historic performances, including the 37 points in a quarter in 2015 and the record 11 3-pointers in Game 6 of the Western Conference finals in 2016. That was before #ChinaKlay became a thing. Now, Anta is expecting to sell more than a million pairs of KT5 shoes. His KT4s topped 750,000 pairs sold.
At the end of the day, this is still a business, and for Anta, they would be crazy to part ways with Thompson at this point.