A ‘PILLOWTALK' with Zayn Malik will now be complete with a non-alcoholic beverage.
Recently, People reported that Zayn announced is the current chief creative officer and co-owner of Mixoloshe. It's a female-founded brand that sells all drinks alcohol-free.
He marked this venture by introducing his first mocktail, the lychee martini. In a statement, Zayn Malik expressed his belief in the potential for Mixoloshe to disrupt the non-alcoholic beverage market, as consumers increasingly opt for healthier drink options.
“We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like Mixoloshe to redefine this industry.”
Now, the former One Direction member promoted the new drink and his position through an edgy ad campaign. Shot in Turks & Caicos, he sipped the lychee martini by the water.
The can's design also takes Malik's tattoos for reference. This includes his “ZAP!” arm tattoo. In terms of flavor, the lychee martini has sweet and floral notes. Although it gives a boozy aroma, it's without any alcohol. “I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages.”
Besides his tattoos, Mixoloshe offers a range of non-alcoholic cocktails and spirits. Zayn Malik himself presents these ranges with pride. “I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages.”
To top it all, these Zayn Malik drinks are cheaper. In fact, Four-packs of Mixoloshe are available at Walmart for $10. While 12-packs can be exclusively purchased online through Walmart, Amazon, and Mixoloshe for $35.
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