Physical media definitely isn't dead as vinyl album sales surge.

In the week ending December 21, 2.054 million copies of albums were sold, Luminate mentioned via Billboard.

Vinyl albums are having a good week and year in sales

The holiday sales, pricing, and various promotions across the board have boosted consumers purchasing the round albums.

That number makes this the third-largest week in the modern era since 1991, when Luminate started tracking sales.

Before this massive week, the week of December 23, 2021, had 2.115 million sales, then December 22, 2022, bringing in 2.232 million.

As for who reigns supreme, Taylor Swift came in first place with sales of 1989. The pop star sold 57,000 copies. Additionally, she had the top four-selling vinyl albums of the week. These include Midnights, Lover, and Speak Now.

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The total for the week ending December 21, 2023, was Swift, who's sales ratched up to 194,000, making for 9.5% of all vinyl albums sold in the United States during that timeframe.

According to NME, vinyl sales are up nearly 15% in 2023. Along with Swift, Blur, Kylie Minogue, and Lana Del Rey are other top sellers.

Though vinyl is doing well, CDs are not. Sales of the compact disc dropped by 6.3 percent year-on-year. No rebound is in sight for them, at this time.

Not shockingly, streaming still dominates. It's the biggest source for music listeners and consumes 88.5% of the market.

As for 2023, the year isn't over yet, and there are many more potential sales to be had. The week of December 22-28 has yet to be accounted for, and that's the Christmas week, which could include a lot of last-minute shoppers.

Obviously, vinyl records still pack a punch. Whether it be the album covers, the way they sound, or just the sheer joy of owning physical media, it looks like the medium is here to stay.