Earlier this morning, AMC Theatres announced that Taylor Swift's “Eras” tour would be hitting the silver screen. In a smart move, the theater chain took extreme measures in ensuring they didn't have a Ticketmaster-like debacle. That didn't go as planned.
In their press released, AMC Theatres said that they upgraded the software of their website ahead of ticket sales. “AMC has upgrade its website and ticketing engines to handle more than five times the largest influx of ticket-buying traffic the Company has ever experienced before,” the theater chain said. “But AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale.”
They added, “Guests wanting to be the first to buy their tickets online may experience delays, longer-than-usual ticket-purchase waiting-room times and possible outages. AMC is committed to ensuring any delays or outages are addressed as quickly as possible.”
However, despite taking these measures, the AMC app still had its fair share of issues, per Collider. The app began giving users a message saying that online ticket reservations were “temporarily unavailable” due to high volume.
The level of hype for Swift's “Eras” tour is unprecedented. It's nearly impossible to buy tickets on the resale market for the real shows for cheaper than four figures.
Taylor Swift just wrapped up her first slew of U.S. dates on the “Eras” tour with a six-night residency at SoFi Stadium. She also just did a number of dates in Mexico before taking a few months off. In 2024, she will bring the “Eras” tour to Europe, Japan, Australia, back to the U.S., and more.
Taylor Swift: The Eras Tour Concert Film will hit theaters on October 13.