Sports Business Articles - Page 2

JuJu Watkins may be sitting out of this NCAA season, but that doesn’t mean she’s spending 2025-26 on the sidelines. The USC women’s basketball star is now making off-court history as the first student-athlete to become an investor in a professional women’s sports team, becoming the latest notable name to join Boston Legacy FC’s investor […]

The NWSL is taking yet another bold step forward in its journey to establishing itself as one of the world’s major women’s sports leagues. The league has announced it’s adding two of its investors and NFL stars, Eli Manning and Bryce Young, to its newly launched Advisory Board. According to ESPN’s Adam Schefter, the “group […]

NASCAR is undoubtedly one of the most popular sports in America, with traditions that span decades and generations of fans across the country. However, in an era where all sports are seeking new and innovative ways to connect with fans, NASCAR has lagged behind leagues like the NFL and NBA in terms of social media […]

She’s at it again. Angel Reese’s business savvy continues to shine far beyond the basketball court. The Chicago Sky forward, 23, officially trademarked her name earlier this month, marking another major step in her growing brand empire. The United States Patent and Trademark Office confirmed the approval of “Angel Reese” as a registered mark on […]

If anyone loves the world’s game, it’s Jimmy Butler. The Golden State Warriors star has joined an ownership group and officially become a minority investor in the National Women’s Soccer League’s San Diego Wave Fútbol Club (Wave FC), AfroTech reports. The club was valued at $120 million in October 2024 after the Levine Leichtman family […]

It may seem early, but New York Knicks star Josh Hart is already in a holiday campaign for Tommy John. A new ad with the Knicks guard has dropped, and Hart appears ready for the holiday season. It begins with Hart giving a press conference, where he is asked what he is gifting people for […]

BASKETBALL IS A GAME beloved around the globe. Every region and every country may have different leagues and ways to play the game, but they all share a common goal: to create a pathway to the NBA. Very few leagues outside of the United States have been successful in developing NBA-level talents, and only one […]

Philadelphia Eagles’ quarterback Jalen Hurts is not only the face of the reigning Super Bowl champion franchise, but he’s also the face of Jordan Brand when it comes to the gridiron. Constantly wearing classic Air Jordan sneaker cleats during his games, the brand has been making a big splash in sports outside of just basketball. […]

As the 2025-26 NBA season slowly draws near, the Boston Celtics organization has been preparing for the lulls of a campaign without their franchise star Jayson Tatum. Tatum, who’s currently rehabbing from an achilles injury sustained in last year’s NBA Playoffs, is allegedly far ahead of his return timeline and is determined to return before […]

A new NBA season brings numerous changes, particularly in the media landscape. When Adam Silver and the league agreed to their new 11-year, $76 billion media deal, Amazon and NBC seized control of NBA coverage from TNT, ushering in a new era of basketball streaming. That era begins when the season starts on October 21, […]

Cristiano Ronaldo has reached a financial peak that only a handful of athletes have ever touched, CBSNews reports. According to Bloomberg, the 40-year-old soccer legend has officially become the sport’s first billionaire player, joining an exclusive circle that includes Michael Jordan, Magic Johnson, LeBron James, Tiger Woods, and Roger Federer. Cristiano Ronaldo has become football’s […]

The NCAA is one of the biggest corporations not only in the United States, but in the entire world. One of the biggest talking points over the last couple of seasons has been on sports gambling. Many NCAA athletes have been punished for gambling on sports, as it has been illegal for college athletics to […]

Cristiano Ronaldo has achieved a milestone that no soccer player before him has ever reached. The Portuguese superstar is now officially a billionaire, according to the Bloomberg Billionaires Index. Ronaldo’s latest contract with Saudi Arabian club Al Nassr pushed him into the rare circle of athletes who have earned ten figures through a mix of […]

The WNBA’s presence on television just got bigger. On Tuesday, the league announced a new 11-year media rights deal with USA Network that ensures fans will see even more women’s basketball on their screens starting with the 2026 season, Yahoo reports. Under the agreement, USA Network will air at least 50 games annually, along with […]

According to Immanuel Quickley, Nicole Halkides is “one of the best massage therapists in the world.” It is hard to argue with the logic of the Toronto Raptors’ combo guard when looking at her resume and extensive expertise assisting athletes. Halkides is a self-described neuromuscular sports therapist and flexibility/mindful coach. Located in Miami, Florida, Halkides […]

For decades, the NBA huddle has been a sacred, impenetrable space. Fans see the intense faces, the nodding heads, occasional scuffles, and the final break; the actual substance of the plays, adjustments, and raw emotion has been left completely to the imagination. That is about to change thanks to NBC‘s “On the Bench” segment, which […]

Minnesota Timberwolves franchise star Anthony Edwards has already taken the NBA by storm with his one-of-a-kind talent. As he enters his sixth year in the league, he’ll gladly welcome the challenge and pressure of carrying his team towards their ultimate goal. He’s also serving as the face of Adidas, recently revealing the athletes he wants […]

The Detroit Lions are looking to build upon their success over the last few seasons and the emergence of running back Jahmyr Gibbs. In just his second season, Gibbs ranked fifth league-wide with 1,412 rushing yards and tied the lead with 16 rushing touchdowns during the Regular Season. In acknowledging his excellence on the field, […]

Shaq admits he has no idea how many companies the big fella endorsed over the years. That’s how big his empire has become. “I have no idea, brother. I’m just thankful for the opportunity,” O’Neal recently told HoopsHype when asked to tally his partnerships. The four-time NBA champion has become such a fixture in the […]

Aaron Gordon has risen to fame in the NBA because of his hard work and immense basketball talent. The NBA champion power forward for the Denver Nuggets is one of the best dunkers of all time, and his highlight reel of posters can be put up against anybody, including other greats such as Vince Carter, […]

ESPN is continuing its investment in women’s sports. After a large deal from ESPN investing in both the PLL and Women’s Lacrosse League (WLL), the investment in the WLL has continued by ESPN. After playing in just the Championship Series in February of 2025 and then at the 2025 PLL All-Star Game, it has been […]

Another team bites the dust.The Detroit Tigers organization faces a crisis far from the baseball diamond. At least eight men employed by the team, its business branch Ilitch Sports and Entertainment (IS+E), or its broadcast partner have been accused of misconduct toward women since 2023, according to a detailed investigation by The Athletic. The group […]

LeBron James is expanding his playbook beyond basketball by teaming up with Indeed and his UNINTERRUPTED platform to push for skills-first hiring. Alongside the LeBron James Family Foundation, the partnership aims to create more equitable opportunities by spotlighting the value of skills over traditional credentials, per Complex. The campaign launched on Sept. 5 with a […]

Ben Simmons’ latest NBA chapter took a surprising turn when his agent, Bernie Lee, decided to part ways with the three-time All-Star, per BleacherReport. According to Stefan Bondy of the New York Post, the move came after Simmons showed no interest in pursuing talks with the New York Knicks. Ben Simmons’ agent had enough and […]

The biggest event in soccer is just around the corner. Hype is building for the 2026 FIFA World Cup. Soccer fans are anxious to see if Argentina will defend their crown or if a new team will take over the title of world champions. Likewise, teams are looking forward to taking the field, and sponsors […]

Adidas and Nike have always shared a rivalry in terms of signing the biggest names in sports. Living legends like LeBron James and Kevin Durant headline the Nike cast, while Anthony Edwards and James Harden are currently holding it down at adidas. With Reebok entering the picture as well, brands are willing to pull out […]

Buffalo Bills franchise quarterback and reigning NFL MVP Josh Allen has been the face of an entire region since garnering elite status as a leader within the Bills organization. Since signing to Nike in 2018, Allen has also been one of the brand’s biggest names in football. With his contract expiring, however, Josh Allen is […]

While names like former quarterback Eli Manning were in the running, the Koch family has bought a stake in the New York Giants for $10 billion. Bloomberg reports the Koch family came to terms to purchase a 10% stake in the Giants (via ESPN). The deal is still pending approval from other NFL team owners, […]

Sue Bird and Alex Morgan have added another high-profile name to their groundbreaking sports collective, TOGETHXR. On Thursday, Chicago Sky forward Angel Reese was announced as the newest member of the ownership group, joining co-founders Bird, Morgan, Simone Manuel, and Chloe Kim in their mission to expand the reach and influence of women’s sports, Yahoo […]

Streameast, once the go-to hub for illegal sports streams, has gone dark just days before the NFL season kicks off, Yahoo reports. According to The Athletic, the closure followed a year-long investigation led by the Alliance for Creativity and Entertainment (ACE), which partnered with Egyptian authorities to bring down what it called the largest illicit […]

While Indiana Fever superstar Caitlin Clark is still working her way back into game shape, her teammates are cheering on her off-court successes. That includes Sophie Cunningham, who shared a photo of a billboard outside of Gainbridge Fieldhouse that features Clark’s new logo. The second-year guard unveiled her signature logo, created with Nike, on Monday, […]

A new collaboration between Indiana Fever star guard Caitlin Clark and Nike is taking place next year. Clark has been aligned with the popular sports brand since her collegiate career. Together, they have released products for fans and the rest of the public to purchase. Now, Clark is set on having a logo of her […]

In the midst of his height in popularity, San Francisco 49ers star Christian McCaffrey has launched a new clothing brand, While on Earth. McCaffrey made the announcement on social media on Monday, August 25, 2025. He is joining the brand as a co-founder and investor. View this post on Instagram A post shared by Christian […]

A new campaign has been launched between the NFL and Abercrombie & Fitch, and San Francisco 49ers running back Christian McCaffrey is among the players highlighted. The NFL and Abercrombie & Fitch have announced a multi-year partnership making A&F the Official NFL Fashion Partner — a first for the league. Expect athlete-led campaigns and player-designed […]

The NCAA has undergone some massive transformations over the last few years, especially when it comes to the name, image, and likeness (NIL) debate and revenue sharing with student-athletes. A lawsuit that was settled in Congress allowed schools to begin paying players up to $20.5 million a year from July 1, changing the way athletic […]

There have been a lot of gifted athletes who wore No. 8, and Baltimore Ravens’ Lamar Jackson is one who is currently carrying that torch. Along with wearing the number, he has also tried to get it trademarked in several business ventures that he has. Hall of Famer Troy Aikman also wore the No. 8 […]

The Kansas City Chiefs and Patrick Mahomes are looking to avenge their Super Bowl loss as they come into the 2025 season, but Andy Reid and company are still the kings of the AFC. In the process of making five Super Bowls in the last six seasons, winning three of them, Mahomes has become a […]

Dana White and the UFC have just revealed a groundbreaking shift in the sport’s broadcast landscape: starting in 2026, Paramount and CBS will become the exclusive new home for all UFC content in the United States under a historic seven-year, $7.7 billion deal. This transformative partnership will end the long-standing pay-per-view (PPV) model, providing fans […]

Two-time Olympic medalist Jordan Chiles is taking her influence beyond the gymnastics floor with the launch of the SHERO Athlete Collective, a mentorship initiative designed to empower young female athletes in every aspect of their journeys. Announcing the program on Instagram, Chiles described SHERO as “my heart, my passion, my promise” and emphasized that it […]