Jordan Brand Articles - Page 2

No other athlete in the history of professional sports has had the impact on fashion and street culture quite like NBA legend Michael Jordan. Debuted in 1985, his Air Jordan line with Nike is the longest-running signature sneaker line in all of history. Long after Jordan’s playing days, the Air Jordan line has remained significant […]

Fresh off the last two Air Jordan 3 releases coming in the form of the “Pure Money” and “Rare Air” colorways, Nike and Jumpman will build upon the success of their most timeless model by continuing to reimagine new and fresh colorways for the 3. Up next, we’ll see another Latin-themed colorway arrive in the […]

Jordan Brand and Nike have been hard at work bringing back classic Air Jordan silhouettes in updated, retro releases. We’ve seen all-time icons like the Air Jordan 4 “Bred” and the Air Jordan 1 “Shattered Backboard” make their return over the last year, so it comes as no surprise that Nike will retro the Air […]

All eyes are on Luka Doncic and the Los Angeles Lakers as we near the beginning of the 2025-26 NBA season. Complete with a new offseason look and a legend like LeBron James seeking another title, the Lakers will be must-watch television as they tip-off the newest season. Doncic will be sporting his latest signature […]

With a ton of hype surrounding the fitness around a reinvented version of Luka Doncic, all eyes will be on the Los Angeles Lakers as they try to maximize the era of Luka and LeBron. Doncic has been preparing diligently all offseason, expected to take the court this season in his latest signature sneakers from […]

MLB legend CC Sabathia was recently inducted into the Major League Baseball Hall of Fame in his first year of eligibility, a much deserved final accolade for the historic pitcher. Among six All-Star selections, winning 2009 ALCS MVP, a World Series, a Cy Young award, Sabathia remains as one of the most iconic figures to […]

If anything in the NBA has become abundantly clear, it’s that the Los Angeles Lakers are moving in a new direction with Luka Doncic as the face of their franchise. Many could have predicted this when the organization traded Anthony Davis for Doncic in February, and now it can become official once the 26-year-old superstar […]

The Jordan Brand has become a trendsetter of sorts in the basketball world, with a range of the best WNBA and NBA athletes becoming signature athletes over time. The brand has a plethora of superstars, and quite a few of them find themselves cast in a brand musical, of all initiatives. Released just a week […]

Nike has been working to bring back the Air Jordan 5 through recent releases and collaborations on both new pairs and OG colorways. Pairs like the OG “Grape” and the newest crossovers with A Ma Maniere have the Jordan 5 fully in the spotlight and Nike will bring back yet another classic with this upcoming […]

New York Yankees franchise Outfielder Aaron Judge is heading to his seventh MLB All-Star Game and the former Home Run Derby Champion usually has a flair for heroics on this particular weekend of the season. With another accolade added to his already impressive resume, Judge will also bring his best style to the plate as […]

Professional BMX rider and Air Jordan family member Nigel Sylvester has been one of the top sneaker collaborators in the world over the last few years. From humble beginnings with his signature Air Jordan 1 exclusives, Sylvester has expanded his Jordan catalogue even further with the Jordan 4 “Brick by Brick” and his own Jordan […]

Winning the NBA Championship is a feeling like none other, commonly described as being on “Cloud 9” for quite some time after the pressure of an entire city has been lifted. Jayson Tatum and the Boston Celtics know the feeling all too well and they’ll be looking to replicate their success from 2024. In honor […]

The Air Jordan 5 is one of the most recognizable silhouettes in all of Michael Jordan’s numbered signature sneakers for its unmistakable shape and aggressive design. From being featured in The Fresh Prince of Bel-Air and seen countless times on the court worn by Jordan, it’s hard to envision a more iconic pair of Nike sneakers. In […]

All eyes will be on the Los Angeles Lakers this offseason as they try to make the most of LeBron James’ quickly dwindling time in the NBA. However, they’re set for another five or more years with All-Star Luka Doncic as the future star of their franchise. Furthering his signature sneaker line with Jordan Brand, […]

Since its inception in 1985, the numbered Air Jordan signature sneaker collection remains as one of the most successful ventures into footwear and fashion of all time. Since Nike made NBA legend Michael Jordan their poster child and eventually gave him his own subsidiary in Jordan Brand, the signature line has been going as strong […]

Following the 2024 NBA season, Atlanta Hawks’ franchise star Trae Young went through a rather calm split from sponsor Adidas just prior to the unveiling of his fourth signature sneaker with the brand. The following and most recent season, Trae Young favored the Air Jordan 39 sneakers on the court, signaling a partnership with the […]

The Boston Celtics have a long road back to the NBA Finals if they want to make the most of their current championship window and they’ll need every bit of a healthy Jayson Tatum in the process. Recovering from a ruptured achilles tendon, the hope is that Tatum will return prior to the end of […]

Jordan Brand and Nike are gearing up for a massive release calendar slating the rest of 2025 as they continue to bring fresh looks and new colorways to some of the most popular silhouettes in the numbered line. While the Air Jordan 1 is the sneaker that started it all for the Jumpman, the Jordan […]

The Air Jordan 4 continues to be the most popular numbered Jordan silhouette in production at the moment while Nike and Jordan Brand keep adding unique colorways to the classic model. With the hype surrounding the return of the UNDFTD x Air Jordan 4, fans are clamoring for more new looks in terms of colorways […]

There’s no question that the Air Jordan 4 is currently the most popular silhouette in all of the numbered Jordan sneakers and Jordan Brand has been taking full advantage of the trend with their recent releases. Following their most updated release of the Air Jordan 4 “White Cement,” we’ll see a new colorway enter the […]

The Air Jordan 4 remains as one of Michael Jordan’s most iconic sneakers released with Nike and given their newfound popularity over the last few years, it has us questioning whether the Jordan 4 ever really went out of style. It’s certain, however, that sneakerheads have been anxiously awaiting the return of one particular pair […]

Nike and Jordan Brand are gearing up for a strong second-half of 2025 as they continue their announcements for drops and new releases coming later this year. This upcoming release had been teased back in 2024 with murmurs of a 2.0 updated look, but as it turns out, the “French Blue” Air Jordan 12 will […]

The New Orleans Pelicans have numerous questions to answer throughout this offseason, but it’s certain that former No. 1 overall pick Zion Williamson will be at the center of their plans. Although the 2024-25 season didn’t necessarily go according to plan, Williamson continues to expand his reach over at Jordan Brand as one of their […]

It’s difficult to deny the massive impact artist Travis Scott has had on the sneaker world. At the height of his fame, seemingly every shoe Scott put on his feet became a sought-after pair thanks to his influence. That influence manifested itself into an ongoing collaboration with Air Jordan, where Scott has consistently re-imagined the […]

Jordan Brand and Nike are in-store for another groundbreaking collaboration in 2026 as we’ll see more imaginative concepts added to their catalogue in the new year. Levi’s denim company will join forces with the Jumpman once again in creating a three-shoe pack centered around the Air Jordan 3. After initial images and leaks, fans are […]

Jordan Brand and Nike are already off to a hot start in 2025 with new releases and imaginative iterations of the classic sneakers Chicago Bulls’ legend Michael Jordan made so famous. As the calendar year carries on, we’re already hearing rumors of scheduled releases for upcoming 2026, namely this upcoming Air Jordan 14 “Black/University Blue” […]

Not only is it a privilege to play basketball at a historic program like the University of North Carolina, but it’s also a privilege knowing Michael Jordan walked the same path en route to becoming the greatest basketball player of all time. Forever indebted to his alma mater, Michael Jordan makes sure the UNC Tar […]

It’s been apparent over the last few month that Air Jordan and Jordan Brand have been expanding their reach into other sports. While still dominating the world of basketball, we’ve seen the Jumpman is other sports like baseball, racing, and one of Jordan’s favorite pastimes, Golf. After recently unveiling their first ever golf performance sneaker, […]

The Air Jordan 1 is celebrating its 40-year anniversary throughout 2025 in memorializing the iconic moment Chicago Bulls’ Michael Jordan changed the footwear game forever. The Jordan 1 continues to be the most recognized silhouette to ever release and the low-top iteration has garnered massive popularity over the last few years. In just a few […]

Jordan Brand and Nike have long held onto traditions throughout the years that have strengthened their relationships with consumers around the world along with expanding the game of basketball on an international stage. For the last 18 years, Jordan Brand has sponsored the Quai 54 tournament in Paris, France and as all sneakerheads know, it […]

While the Air Jordan Jumpman has always been synonymous with basketball given Michael Jordan’s legacy on the court, Jordan Brand has done great work in expanding their reach into other sports including golf, racing, and of course, football. With a star-studded cast of sponsored athletes, Carolina Panthers’ first-round pick Tetairoa McMillan of Arizona becomes the […]

With a new slate of released set for the remainder of 2025, Nike and Jordan Brand are working tirelessly to bring fans and sneakerheads the releases they’ve been asking for. With a number of successful collaborations already under their belt, Atlanta-based retailer A Ma Maniere will once again partner with the Jumpman to release an […]

The footwear industry just experienced a massive shake-up as Dick’s Sporting Goods recently announced a $2.4 billion acquisition of rival retailer FootLocker. After promoting themselves as a one-stop shop for everyone’s sneaker needs, Dick’s will look to expand their command over the sneaker space in attempting to corner the market for the world’s most recognizable […]

Ahead of her seventh season in the WNBA, Napheesa Collier is taking her career to the next level with an official shoe deal. The Minnesota Lynx star has quickly become one of the biggest names in women’s sports and recently took her next step to superstardom. Collier’s deal with Nike’s Jordan Brand was announced within […]

The Air Jordan 1 may be the most popular and iconic sneaker of all-time thanks to the marketing machine and NBA legend that is Michael Jordan. With styles and landscapes within fashion constantly changing, it brings rise to forgotten Air Jordan silhouettes like the remerging Air Jordan 1 Low silhouette. Now, Nike will partner with […]

The Boston Celtics find themselves awaiting a pivotal Game 4 in their Eastern Conference Semifinals series with the New York Knicks leading them 2-1. The returning NBA Champions will have a gruesome road ahead of them if they want to hoist the Larry O’Brien trophy, but All-Star Jayson Tatum is ready to give everything he’s […]

Not only does NBA Michael Jordan own the most recognizable signature basketball sneaker in history, but he’s been a massive philanthropist in giving back to communities and expanding his impact much further outside of basketball. To celebrate the 35th anniversary of the Air Jordan 5 silhouette, the Jordan Brand Wings Youth program will return with […]

Aside from the classic numbered Air Jordan series, it’s not often that a new and innovative silhouette gains mainstream popularity in a short amount of time. Rarely does it happen as seamlessly as the Air Jordan 4 RM, pioneered and marketed by Jordan Brand Family member and professional BMX athlete Nigel Sylvester. Building upon the […]

The term “gone fishing” has gained new meaning in the NBA world for when a team is sent home during the Playoffs as players can finally enjoy some much-needed time to rest and reset before the upcoming campaign. Fishing and being outdoors is also one of the favorite pastimes for Los Angeles Lakers’ franchise star […]